Hi, I’m Erwan Derlyn
I help early-stage startup teams overcome marketing challenges, accelerate growth momentum, and effectively go to market
SELECTED WORK & PARTNERS
Betao
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Boksnok
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Carla
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Coupleness
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Cryptolens
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Digitail
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Estrid
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Fast Track Malmö
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Hedvig
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Heja
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Hem
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Luminar Ventures
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Mindler
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Sana Labs
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Sting
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Yayloh
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Zettle
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Betao • Boksnok • Carla • Coupleness • Cryptolens • Digitail • Estrid • Fast Track Malmö • Hedvig • Heja • Hem • Luminar Ventures • Mindler • Sana Labs • Sting • Yayloh • Zettle •
About Odepar
I started Odepar to help early-stage startups like yours navigate the complexities of marketing. I specialize in creating tailored go-to-market plans for each client, and I work closely with them to track progress, measure success, and provide ongoing support and guidance. Unlike agencies, my goal is to empower my clients to take ownership of their marketing operations with confidence.
The name Odepar is inspired by the French phrase "au départ," meaning "at the start," reflecting my belief that getting started is the key to momentum and progress.
When to work with me?
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Pre-Product/Market Fit
I will guide you in building a solid marketing foundation. We'll test ideas, engage with potential customers, and continuously improve your product.
✔️ Market research and audience mapping
✔️ Go-to-market (GTM): positioning and channel selection
✔️ Hypotheses, experimentation, and data collection
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Post-Product/Market Fit
If you've found product/market fit, I'll support you in identifying growth opportunities and boosting your customer acquisition and retention efforts.
✔️ Growth ideas and prioritization
✔️ Testing and key performance tracking
✔️ Talent acquisition and culture
Reviews
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Amalie Angelskår
MINDLER
Erwan has a growth mindset that few others I've met have. He has a high-level overview of complex problems and situations and always gives good advice on organizational structure, marketing, customer journey, growth, and overall startup tips. He not only gives good answers but also asks the right questions to create a-ha moments.
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Nino Subotic
FAST TRACK MALMÖ
Love working with Erwan, from strategy to hands-on action. He connects the dots fast and provides valuable, actionable feedback based on real experiences.
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Ida Stjernström
SILO TEAM
The team and I are very pleased with the support and guidance we received from Erwan during our time at Sting Accelerate. It has, without a doubt, been instrumental in finding our way in shaping the go-to-market strategy and pitching.
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Sophie Aubard
YAYLOH
We started to work with Erwan during Sting Accelerate Program and have been collaborating since then monthly. As soon as you start working with Erwan, you can feel that he is used to working with startups at an early stage; he understands super well what we're going through and knows how to help right away. He is extremely good at focusing on the relevant growth activities depending on our stage, team size, and industry and finding innovative growth channels.
Get in touch
🟢 Accepting new clients
I'd love to hear about your startup and marketing strategy. Let's set up a 30-minute call to chat about how I might be able to help you. Can't wait to connect!
FAQ
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I specialize in advising early-stage startups, primarily focusing on those in the pre-seed, seed, and series A stages. My tailored guidance and strategies are specifically designed to address the unique challenges startups face during this exciting growth period. While I'm industry-agnostic, I prioritize working with clients whose values align with mine. Some examples of industries I avoid are tobacco, gambling, and adult entertainment.
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I understand the importance of offering rates that align with the resources of early-stage startups. My goal is to provide affordable and value-driven pricing that supports your growth. Rates for my services vary depending on the scope and complexity of each project. To give you an idea, a typical hourly rate falls within the range of 1500 SEK to 2000 SEK. I'm happy to provide more details and discuss options during a call.
Please note that I generally don't engage in sweat equity deals -
The duration of an engagement can vary based on several factors, including your startup's specific needs and the project's scope. Typically, engagements can range from short-term assignments, such as one-time consultations or workshops, to longer-term partnerships. During our introduction call, we will discuss your goals and timeline to create a customized plan that aligns with your objectives and resources.
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The best way to get started is to book a call with me so that I can learn more about your startup and current marketing strategy. During our conversation, we'll have the opportunity to discuss your goals, challenges, and any context you'd like to share. Alternatively, you can email me some initial information about your startup at erwan@odepar.com. This will also be an opportunity for me to provide further details about my services, discuss how I can support your growth journey, and address any questions you may have.